92% of Workers in Colombia Already Use AI. Only 28% of Companies Achieve Real Transformation. The Most Expensive Gap Right Now.
New EY data this week: almost all Colombian workers use AI, but most companies don't transform their business. The problem isn't adoption — it's the foundation it's adopted on.
Project App
Engineering Team
The EY Work Reimagined study published this week has a piece of data that should make any Colombian executive uncomfortable: 92% of workers surveyed in Colombia use artificial intelligence tools at work. 34% do so daily. Those numbers are historic — two years ago they would have seemed impossible. And yet, there's another number in the same study that puts them in perspective: only 28% of organizations globally manage to convert that adoption into real business transformation. The question that matters isn't how many are using AI. It's why the vast majority using it isn't seeing the results it expected.
The Problem Isn't Adoption — It's the Foundation
At ProjectApp we see this pattern every day. A company arrives that already has ChatGPT on their computers, uses Copilot for emails, experiments with automation agents. And when we ask how their critical processes work — order management, inventory control, client follow-up — the answer is: in Excel. Or on paper. Or in WhatsApp. The problem isn't that they're not using AI. It's that they're using AI on a foundation that isn't digitized. And AI can't transform what doesn't exist as structured data.
"92% use AI. 28% transform. That 64% gap isn't a tools problem — it's a sequence problem."
— What we see at ProjectApp week after week
Key Takeaways
Key Takeaways
- 192% use AI, 28% transform — that gap isn't about tools but about foundation. Without digitized processes underneath, AI can't transform.
- 2The correct sequence is always: digitize → centralize → identify the pain → add AI. Skipping steps produces faster confusion.
- 3Custom software doesn't compete with AI — it's the foundation that makes AI possible.
- 4Colombia has 60% of companies in AI pilots and 32% investing in agents — above regional average. The race to be part of the 28% that transforms starts now.
The 92% AI adoption in Colombia is incredible news. What comes after that number — converting it into real transformation — is exactly the work nobody sees but that determines whether the investment is worth anything. At ProjectApp that work always starts in the same place: the process diagnosis, before the first line of code and long before any AI tool.
If your company already uses AI but isn't seeing the transformation you expected, ProjectApp's free diagnosis tells you exactly where the gap is.